We are a Consultancy Dedicated to Advancing
Radiation Oncology.

We are a Consultancy Dedicated to Advancing
Radiation Oncology.

Radiation oncology is a fascinating and complex discipline of medicine…

involving almost all medical specialities and many different healthcare professions in a collaborative way of multidisciplinary care.

an innovation driven field of healthcare combining medical and oncological state-of-the-art knowledge with medical physics, radiation biology and high
tech medicine.

offering treatment of cancer and giving hope to seriously ill cancer patients

involving almost all medical specialities and many different healthcare professions in a collaborative way of multidisciplinary care.

an innovation driven field of healthcare combining medical and oncological state-of-the-art knowledge with medical physics, radiation biology and high
tech medicine.

offering treatment of cancer and giving hope to seriously ill cancer patients

The 3 pillars of state-of-the-art cancer treatment are

Oncologic Surgery
Drug Based Therapies
Radiation Oncology

Radiation Oncology is the most cost effective treatment methodology. In view of constrained health budgets Radiation Oncology becomes more important, especially in emerging markets. Radiation Oncology is technically complex and requires skilled consultation.

MISSION

Improve Radiation Oncology

VISION

Give hope to the cancer patient.

Let‘s talk Radiation Oncology with all stakeholders

  • Public and private radiotherapy operators
  • Hospital managers and healthcare providers
  • Integrators, Hospital builders and 
    Turn-Key solution providers
  • Ministries of Health, Government and Non-Governmental Organizations, 
    Fund-Raising Institutions
  • Equity companies and institutional investors
  • Manufacturers of radiotherapy devices, hardware systems and software solutions used in radiotherapy
  • Pharmaceutical and biotech companies
  • General consulting companies

Services

Consulting

We offer Consulting Services (B2B, B2G, B2C) for:

  • public and private radiotherapy operators
  • Hospital managers and healthcare providers
  • Integrators, Hospital builders and Turn-Key solution providers Ministries of Health, Government and Non-Governmental Organizations, Fund-Raising Institutions
  • Equity companies and institutional investors
  • Manufacturers of radiotherapy devices, hardware systems and software solutions used in radiotherapy
  • General consulting companies
Marketing

Our Marketing Services:

  • market analyses – global markets – where to grow
  • market analyses – find the ideal RT
  • locations – where to build and invest
  • identify acquisition targets and perform due diligence
  • RO business models for international markets
  • support the sale of radiotherapy sites
  • assist you with site marketing, portfolio marketing
  • technology assessment
  • support your growth globally
Project

Our Project Services:

  • assess the needs for equipment and buildings together with the clinical and hospital management teams
  • help with the needs analysis for equipment, buildings, training and education
  • workflow optimization
  • identify acquisition targets and perform due diligence
  • support with operational plans, business plans and guide with project finance
  • provide holistic support of radiation oncology projects
Procurement & sales

Our Procurement and Sales Services:

  • support you with equipment tenders and procurement of radiotherapy equipment
  • assist the negotiation with Radiation Oncology industry
  • assist the sale to your end customer and or give sales training to your team
  • support the sale of radiotherapy companies
  • identify M&A targets + support due diligence
  • identify your distribution channels
  • help to outsource businesses

We offer Consulting Services (B2B, B2G, B2C) for:

  • public and private radiotherapy operators
  • Hospital managers and healthcare providers
  • Integrators, Hospital builders and Turn-Key solution providers Ministries of Health, Government and Non-Governmental Organizations, Fund-Raising Institutions
  • Equity companies and institutional investors
  • Manufacturers of radiotherapy devices, hardware systems and software solutions used in radiotherapy
  • General consulting companies

Our Marketing Services:

  • market analyses – global markets – where to grow
  • market analyses – find the ideal RT
  • locations – where to build and invest
  • identify acquisition targets and perform due diligence
  • RO business models for international markets
  • support the sale of radiotherapy sites
  • assist you with site marketing, portfolio marketing
  • technology assessment
  • support your growth globally

Our Project Services:

  • assess the needs for equipment and buildings together with the clinical and hospital management teams
  • help with the needs analysis for equipment, buildings, training and education
  • workflow optimization
  • identify acquisition targets and perform due diligence
  • support with operational plans, business plans and guide with project finance
  • provide holistic support of radiation oncology projects

Our Procurement and Sales Services:

  • support you with equipment tenders and procurement of radiotherapy equipment
  • assist the negotiation with Radiation Oncology industry
  • assist the sale to your end customer and or give sales training to your team
  • support the sale of radiotherapy companies
  • identify M&A targets + support due diligence
  • identify your distribution channels
  • help to outsource businesses

How we work

Our Approach

All our work is guided by the following principles that we will never deviate from

Independence
Confidentiality
Honesty, trust and integrity
Commitment and passion

The Network

We have a global contact network
of experts in

Radiation Oncology
Medical Physics
Radiation Protection
RA/QA, Certification
Site planning and Construction
Project financing

How we work with our customers

‘We can only work with people we like: respect and empathy are the basis of mutual understanding and fruitful collaboration.’

We listen to you in all detail. And don‘t come with pre-fetched concepts:
Every client and even every project deserves a clean sheet and a fresh take.

After listening to you …
… we will ask questions

We inspire you to be visionary. Without vision you will not be unique in your offering.

We motivate you to assume a can-do approach. Without positive spirit you will not reach your goals.

We encourage you to take action. Without taking action you will stand still.

We urge you to prepare for difficult situations. Without preparation you will be hit by surprise.


There will be a need to change things. And there will be resistance along the way that we need to overcome.


We want to create excitement in your team. And the actions will follow naturally.


We can just quote.




Use us as your consultant to our full capacity.




‘The great gift of human beings is that we have the power of empathy.’

Meryl Streep

‘I like to listen. I have learned a great deal from listening carefully. Most people never listen.’

Ernest Hemingway (1899-1961)

‘The answers are all out there, we just need to ask the right questions.‘

Oscar Wilde (1854-1900)

‘The day will come when the man at the telephone will be able to see the distant person to whom he is speaking.’

Alexander Graham Bell (1847-1922)

‘I will either find a way or make one.’

Hannibal (247-183 bc)

‘There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.’

John F. Kennedy (1917-1963)

‘He who fails to prepare, prepares to fail.‘

Confutius (551-479 bc)

‘We cannot change what we are not aware of, and once we are aware, we cannot help but change.’

Sheryl Sandberg (b. 1969)

‘Get informed. Get outraged. Get inspired. Get active.’

Anita Roddick (1942-2007)

‘We get up in the morning. We do our best. Nothing else matters.’

Judi Dench (b. 1934)

‘It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.’

Steve Jobs (1955-2011)

Rates

1 hour

briefing talk
analysis
accord
decisions

€ 400

1 day (8h)

development of
ideas and concepts
training
presentation

€ 3,200

Project

based on previous
briefing
additional services
within the project

Contact us

Rates are based on invoicing inside EU countries. For countries outside EU 20% VAT has to be added. These rates do not include travel and accommodation cost. Minimum assignment is 1 hour.

About

Founder and President

Dr. Emil Hensler

Medical Physicist

Over 30 years of experience in radiation oncology both in the clinic as well as in the industry.

A leader in large radiotherapy projects, in establishing new sites for radiation oncology both in developed and in underserved markets. Managed large national equipment and software tenders in different regions of the world. Successful in business development of radiotherapy industry and in the setup of sales and distribution channels globally. Passionate about radiation oncology and its essential contribution to cancer care.
 

Professional background

1985-1988
PhD @Max-Planck Institute Garching, Germany

1989-1998
Radiotherapy Clinic, Medical University of Innsbruck

1998-2008
Country Manager Austria-Switzerland, Former Yugoslavia @Elekta

2008-2013
VP Sales and Marketing Region Europe, Middle East Africa and Latin America @Elekta

2013-2018
VP Special Accounts @Elekta

2018 - 2023
VP Global Strategic Accounts @Elekta